New PROCURAL Experience Center
Where every opening tells a story
Our subsidiary PROCURAL Private Limited from India has opened a new Experience Center in Hyderabad to showcase our aluminium systems specifically designed for the Indian market.
This inauguration was more than the launch of a showroom: It was the opening of a space built around a simple belief, that the right windows and doors shape how India lives.
In our journey of understanding Indian homes, one insight has always stood out: windows in India do far more than frame a view. They manage heat in peak summers, protect during heavy monsoons, soften harsh sunlight, reduce outside noise, and allow the right balance of ventilation and privacy. Choosing the right system is not just a design decision, it’s a lifestyle decision.
The Experience Centre brings the Indian philosophy to life
Every product displayed reflects real Indian needs and aspirations. The systems named NEO and GEMINI respond to the growing demand for larger openings and brighter interiors in modern apartments and villas. AQUILA reflects durability for challenging weather conditions. AURA brings everyday comfort and elegance into functional living spaces. AURA SLIDE embodies the dream of seamless indoor-outdoor living — expansive openings that invite light while ensuring protection. And MAGNUS stands strong for projects that demand scale and architectural presence.
Rather than viewing systems through catalogues, visitors can now experience them in a setting that feels real, observe proportions, movement, finishes, and imagine how each system fits into actual homes and developments.
The center was inaugurated by Dr. Matthias Koch, Managing Director of PROCURAL Group, and Mr. Andreas Hartleif, CEO & Owner of the German Laumann Group — marking not just a milestone, but a shared commitment to bringing globally engineered aluminium systems closer to Indian architects, developers and partners.
This showroom is an invitation to explore, to question, to collaborate, and to experience how the right system can transform everyday spaces. Because when you open the right window, you don’t just let the air in. You let better living begin.
Learn more about PROCURAL on the Indian website:
First impressions
